{"id":631087,"date":"2025-09-10T17:35:16","date_gmt":"2025-09-10T21:35:16","guid":{"rendered":"https:\/\/vtdigger.org\/?p=631087"},"modified":"2025-09-10T17:35:21","modified_gmt":"2025-09-10T21:35:21","slug":"ben-jerrys-founders-launch-campaign-to-free-ice-cream-operation-from-parent-company","status":"publish","type":"post","link":"https:\/\/vtdigger.org\/2025\/09\/10\/ben-jerrys-founders-launch-campaign-to-free-ice-cream-operation-from-parent-company\/","title":{"rendered":"Ben & Jerry\u2019s founders launch campaign to \u2018free\u2019 ice cream operation from parent company"},"content":{"rendered":"\n
\"People
Ben & Jerry\u2019s Church Street store in Burlington on Friday, April 28, 2023. Photo by Glenn Russell\/VTDigger<\/figcaption><\/figure>\n\n\n\n

Theo Wells-Spackman is a Report for America corps member who reports for\u00a0VTDigger.org<\/a>.<\/em><\/p>\n\n\n\n

Ben Cohen and Jerry Greenfield launched a campaign<\/a> Tuesday to \u201cfree\u201d the ice cream company they founded from its current owner Unilever, claiming the larger corporation has stifled the Vermont-based outfit\u2019s political messaging and actions.<\/p>\n\n\n\n

The campaign includes two open letters authored by the Ben & Jerry\u2019s founders, which address their concerns to the current owners and prospective investors. The move comes after years of conflict in and out of court between Ben & Jerry\u2019s and the London-based Unilever, and seeks to mobilize public support to pressure the larger company to allow its subsidiary to regain independence. <\/p>\n\n\n\n

The letter to current board members<\/a> is addressed to the Magnum Ice Cream Company, an emerging spin-off entity which will own a number of brands including Ben & Jerry\u2019s, Unilever announced last year<\/a>. In the statement, the founders argued that since Unilever purchased Ben & Jerry\u2019s in 2000, \u201cthe commitments made to us, our employees, and our customers (have been) eroded.\u201d <\/p>\n\n\n\n

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READ MORE<\/h5>\n\n\n\t\n\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\"Ben\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/figure>\n\t\t\n\t\t
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Ben & Jerry\u2019s parent company blocked release of social media post supporting Vermont migrants, sources allege<\/a><\/h2>\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tby<\/span> Austyn Gaffney<\/a><\/span>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t

Ben & Jerry\u2019s sued<\/a> Unilever last year for allegedly trying to block the smaller company\u2019s statements on Gaza, after turmoil<\/a> over the company\u2019s presence in Israel and the West Bank. Earlier this year, Ben & Jerry\u2019s claimed in court<\/a> that its parent company ousted longtime CEO David Stever over his support for progressive activism, sparking protests<\/a> from employees.<\/p>\n\n\n\n

\u201cThat is not the Ben & Jerry\u2019s that we founded,\u201d Cohen and Greenfield wrote in Tuesday\u2019s open letter. \u201cBen & Jerry\u2019s has become successful precisely because people know it stands for something deeper than ice cream.\u201d <\/p>\n\n\n\n

The pair also addressed prospective investors<\/a>, urging them to reconsider their involvement with Magnum and advising them that the founders, as well as many employees and customers, no longer support the direction of the company under current management.<\/p>\n\n\n\n

\u201cWe intend to campaign for an independent Ben and Jerry’s, owned by values-aligned investors,\u201d Cohen and Greenfield said.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cBen & Jerry\u2019s has become successful precisely because people know it stands for something deeper than ice cream,\u201d Cohen and Greenfield wrote in Tuesday\u2019s letter.<\/p>\n","protected":false},"author":1825,"featured_media":544243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-feature.php","format":"standard","meta":{"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","apple_news_api_created_at":"2025-09-10T21:35:20Z","apple_news_api_id":"d94b1838-b44a-424c-86f5-6102ca82b6c6","apple_news_api_modified_at":"2025-09-10T21:35:25Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/A2UsYOLRKQkyG9WECyoK2xg","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"everlit_article_id":"","everlit_hide_embed":false,"everlit_embed_size":"","everlit_generation_settings":[],"_everlit_article_id":"","_everlit_hide_embed":false,"_everlit_embed_size":"","_everlit_generation_settings":[],"_everlit_content_hash":"","_everlit_metadata_hash":"","_newspack_byline_active":false,"_newspack_byline":"","newspack_featured_image_position":"","newspack_post_subtitle":" \u201cBen & Jerry\u2019s has become successful precisely because people know it stands for something deeper than ice cream,\u201d Cohen and Greenfield wrote in Tuesday\u2019s letter.\n\n","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[162355],"tags":[9404,12277,9406],"newspack_spnsrs_tax":[],"govpack_profile_tax":[],"coauthors":[171105],"class_list":["post-631087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","tag-ben-and-jerrys","tag-palestine","tag-unilever","entry"],"apple_news_notices":[],"yoast_head":"\nBen & Jerry\u2019s founders launch campaign to \u2018free\u2019 ice cream operation from parent company - 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